{"id":3176,"date":"2023-09-21T11:42:51","date_gmt":"2023-09-21T11:42:51","guid":{"rendered":"https:\/\/bakker.be\/books\/playing-to-win-how-strategy-really-works\/"},"modified":"2025-02-08T22:36:38","modified_gmt":"2025-02-08T22:36:38","slug":"playing-to-win-how-strategy-really-works","status":"publish","type":"books","link":"https:\/\/bakker.be\/en\/books\/playing-to-win-how-strategy-really-works\/","title":{"rendered":"Playing to Win &#8211; How Strategy Really Works"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row el_class=&#8221;blog row-1 large-grid&#8221;][vc_column el_class=&#8221;outer-col-1&#8243;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;bottom&#8221; el_class=&#8221;inner-row-1 grid&#8221;][vc_column_inner el_class=&#8221;inner-col-1&#8243; width=&#8221;1\/2&#8243;][\/vc_column_inner][vc_column_inner el_class=&#8221;inner-col-2&#8243; width=&#8221;1\/2&#8243;][vc_custom_heading source=&#8221;post_title&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23001a72&#8243; use_theme_fonts=&#8221;yes&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;77px&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;large-grid blog row-2&#8243;][vc_column el_class=&#8221;outer-col-1&#8243;][vc_row_inner el_class=&#8221;inner-row-1 grid&#8221;][vc_column_inner el_class=&#8221;inner-col-1&#8243; width=&#8221;1\/2&#8243;][vc_single_image source=&#8221;featured_image&#8221; img_size=&#8221;full&#8221; el_class=&#8221;overlapper-left&#8221;][\/vc_column_inner][vc_column_inner el_class=&#8221;inner-col-2&#8243; width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;50px&#8221;][vc_column_text]Playing to Win, a noted Wall Street Journal and Washington Post bestseller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&amp;G\u2019s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The audiobook shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success\u2015where to play and how to win.<\/p>\n<p>&nbsp;<\/p>\n<p>Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors.<br \/>\nThe stories of how P&amp;G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approach\u2015and then making the right choices to support it\u2015makes the difference between just playing the game and actually winning.<\/p>\n<p>&nbsp;<\/p>\n<p>Playing to Win outlines a proven method that has worked for some of today\u2019s most celebrated brands and products. Let this audiobook serve as your new guide to winning, as well.[\/vc_column_text][vc_empty_space height=&#8221;52px&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: left;\"><strong>Vul het formulier hieronder in als je dit boek wilt bestellen.<\/strong><\/p>\n<p>[\/vc_column_text]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f2690-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"2690\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/books\/3176#wpcf7-f2690-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"2690\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f2690-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div id=\"responsive-form\" class=\"clearfix\">\n\t<div class=\"form-row\">\n\t\t<div class=\"column-full\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"naam\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Name\" value=\"\" type=\"text\" name=\"naam\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"form-row\">\n\t\t<div class=\"column-full\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"E-mail\" value=\"\" type=\"email\" name=\"email\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"form-row\">\n\t\t<div class=\"column-full\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"tel\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Telephone\" value=\"\" type=\"text\" name=\"tel\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"form-row\">\n\t\t<div class=\"column-full\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"bedrijf\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Company name\" value=\"\" type=\"text\" name=\"bedrijf\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"form-row\">\n\t\t<div class=\"column-full\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea message\" aria-invalid=\"false\" placeholder=\"Message\" name=\"message\"><\/textarea><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"form-row\">\n\t\t<div class=\"column-full\">\n\t\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" id=\"submit-button\" type=\"submit\" value=\"Place order\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div><input type='hidden' class='wpcf7-pum' value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}' \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;124px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Playing to Win, a noted Wall Street Journal and Washington Post bestseller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&#038;G\u2019s sales, quadruple its profits, and increase its market value by more\u2026<\/p>\n","protected":false},"featured_media":2475,"template":"","categorieen-boeken":[11],"class_list":["post-3176","books","type-books","status-publish","has-post-thumbnail","hentry","categorieen-boeken-categorie-1"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Playing to Win - How Strategy Really Works - Bakker &amp; 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