{"id":3173,"date":"2025-05-18T11:45:08","date_gmt":"2025-05-18T11:45:08","guid":{"rendered":"https:\/\/bakker.be\/books\/waarom-vrouwen-minder-verdienen\/"},"modified":"2025-05-22T09:43:07","modified_gmt":"2025-05-22T09:43:07","slug":"the-ritchie-story","status":"publish","type":"books","link":"https:\/\/bakker.be\/fr\/books\/the-ritchie-story\/","title":{"rendered":"Leestip: \u00ab\u00a0The Ritchie Story\u00a0\u00bb"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row el_class=\u00a0\u00bbblog row-1 large-grid\u00a0\u00bb][vc_column el_class=\u00a0\u00bbouter-col-1&Prime;][vc_row_inner equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbbottom\u00a0\u00bb el_class=\u00a0\u00bbinner-row-1 grid\u00a0\u00bb][vc_column_inner el_class=\u00a0\u00bbinner-col-1&Prime; width=\u00a0\u00bb1\/2&Prime;][\/vc_column_inner][vc_column_inner el_class=\u00a0\u00bbinner-col-2&Prime; width=\u00a0\u00bb1\/2&Prime;][vc_custom_heading source=\u00a0\u00bbpost_title\u00a0\u00bb font_container=\u00a0\u00bbtag:h1|text_align:left|color:%23001a72&Prime; use_theme_fonts=\u00a0\u00bbyes\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=\u00a0\u00bb77px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row el_class=\u00a0\u00bblarge-grid blog row-2&Prime;][vc_column el_class=\u00a0\u00bbouter-col-1&Prime;][vc_row_inner el_class=\u00a0\u00bbinner-row-1 grid\u00a0\u00bb][vc_column_inner el_class=\u00a0\u00bbinner-col-1&Prime; width=\u00a0\u00bb1\/2&Prime;][vc_single_image source=\u00a0\u00bbfeatured_image\u00a0\u00bb img_size=\u00a0\u00bbfull\u00a0\u00bb el_class=\u00a0\u00bboverlapper-left\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb124px\u00a0\u00bb][vc_btn title=\u00a0\u00bbOntdek de Bakker Bibliotheek\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbbutton3&Prime; link=\u00a0\u00bburl:http%3A%2F%2Fwww.bakker.be%2Fboeken\u00a0\u00bb][\/vc_column_inner][vc_column_inner el_class=\u00a0\u00bbinner-col-2&Prime; width=\u00a0\u00bb1\/2&Prime;][vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]Ritchie is een traditioneel Belgisch limonademerk op basis van een oud familierecept. Huidige CEO Jan Verlinden deelt in het boek de moeilijke beslissingen die hij moest nemen en zijn geloof in de kracht van een scherp gefocuste marketingmix om het merk helder te positioneren.<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #f8c500;\">Dit boek moet je lezen volgens onze CEO en Partner, Charlotte Castelein!<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><em>Charlotte:<\/em> \u00ab\u00a0Dit boek is een bruisend verhaal dat leest als een road-movie: geen klassiek marketing boek, maar een oprecht ondernemersverhaal waarbij een underdog erin slaagt een waardige plek te veroveren in een verzadigde markt.\u00a0\u00bb<\/p>\n<p>&nbsp;<\/p>\n<p>Hoewel het onderwerp weinig te maken heeft met mijn dagelijks leven, gaf het me toch inzichten en inspiratie, vooral op vlak van branding en hoe een bezielde &lsquo;lovemark&rsquo; uit te bouwen. Bovendien toont het dat <strong>succesvol ondernemen<\/strong> begint bij het volste vertrouwen in je product\/dienst \u00e9n in jezelf. Als je iets maar hard genoeg wil, geraak je altijd ergens.<\/p>\n<p>&nbsp;<\/p>\n<p>Verwacht geen A tot Z stappenplan, maar een<strong> persoonlijk verhaal<\/strong> over gedrevenheid, ambitie en doorzettingsvermogen! Bovendien gaat de volledige opbrengst van het boek naar het Vlerick Scholarship Fund. Impact verzekerd!\u00a0\u00bb[\/vc_column_text][vc_empty_space height=\u00a0\u00bb52px\u00a0\u00bb][vc_column_text]<\/p>\n<p style=\"text-align: left;\"><strong>Vul het formulier hieronder in als je dit boek wilt bestellen.<\/strong><\/p>\n<p>[\/vc_column_text]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f2691-o1\" lang=\"fr-FR\" dir=\"ltr\" data-wpcf7-id=\"2691\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/fr\/wp-json\/wp\/v2\/books\/3173#wpcf7-f2691-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulaire de contact\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"2691\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.7\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"fr_FR\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f2691-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div id=\"responsive-form\" class=\"clearfix\">\n\t<div class=\"form-row\">\n\t\t<div class=\"column-full\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"naam\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Nom\" value=\"\" type=\"text\" name=\"naam\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"form-row\">\n\t\t<div class=\"column-full\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"E-mail\" value=\"\" type=\"email\" name=\"email\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"form-row\">\n\t\t<div class=\"column-full\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"tel\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"T\u00e9l\u00e9phone\" value=\"\" type=\"text\" name=\"tel\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"form-row\">\n\t\t<div class=\"column-full\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"bedrijf\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Nom de l&#039;entreprise\" value=\"\" type=\"text\" name=\"bedrijf\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"form-row\">\n\t\t<div class=\"column-full\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required message\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Message\" name=\"message\"><\/textarea><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"form-row\">\n\t\t<div class=\"column-full\">\n\t\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" id=\"submit-button\" type=\"submit\" value=\"Passer commande\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div><input type=\"text\" class=\"wpcf7_hp_field\" name=\"wpcf7_hp_field\" value=\"\" tabindex=\"-1\" autocomplete=\"off\" \/><input type='hidden' class='wpcf7-pum' value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}' \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[\/vc_column_inner][\/vc_row_inner][vc_empty_space height=\u00a0\u00bb124px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>De Ritchie Story neemt je mee in het verhaal van de succesvolle herlancering van een oude Belgische frisdrank.<br \/>\nEen marketing verhaal dat bruist van lef in een competitieve markt.<\/p>\n","protected":false},"featured_media":5542,"template":"","categorieen-boeken":[86,85],"class_list":["post-3173","books","type-books","status-publish","has-post-thumbnail","hentry","categorieen-boeken-leestip","categorieen-boeken-categorie-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Leestip: &quot;The Ritchie Story&quot; 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