Bakker & Partners is partnering with GEA Process Engineering to find a
Global Marketing Director Pharma & Healthcare
The Global Director of Marketing – Pharma & Healthcare is responsible for leading the global marketing strategy, execution, and transformation of the Pharma & Healthcare division. This role owns all customer-facing messaging and digital content, ensuring technical knowledge is translated into clear, impactful communication across channels. The Director drives global brand positioning, product launches, ABM/ABX campaigns, and digital engagement while managing a skilled internal team and freelancers to deliver agency-level output efficiently.
TASKS AND RESPONSIBILITIES
Strategic Leadership
- Define, implement, and continuously refine the global marketing strategy for Pharma & Healthcare
- Own and shape all messaging across campaigns, events, digital platforms, and sales enablement
- Align marketing with divisional and group-level strategic priorities.
Represent the division in cross-business marketing and leadership forums
Digital Marketing & Content
- Lead the digital transformation of marketing, ensuring a strong presence across ABM/ABX, social media, web, and digital media
- Translate complex technical content into market-ready communication in partnership with technical experts
- Ensure all marketing content is optimized for SEO, analytics, and performance tracking.
Curate external thought leadership content to enhance GEA’s market authority
Design & Brand
- Oversee the development of marketing assets, ensuring brand consistency across all touchpoints
- Collaborate closely with freelance designers to deliver digital ads, ABM content, event graphics, and visual campaigns
- Act as a brand guardian, balancing creativity with adherence to corporate identity
Team Leadership
- Lead and mentor the Pharma & Healthcare marketing team (Solid Dosage, Lyophilization, Batch/Containment/Service,Events)
- Manage external freelancers (technical content and design) to expand team capability
- Drive a cost-efficient, in-house marketing model, maximizing output with minimal agency spend
- Foster collaboration with sales, service, product management, and R&D teams
Campaigns & Events
- Direct global product launches, trade show presence, and digital campaigns.
- Own all messaging and communications before, during, and after events.
- Ensure sales enablement materials and ABM/ABX boards support customer engagement.
Measurement & Optimization
- Oversee analytics reporting across all digital channels and campaigns.
- Use insights to continuously improve marketing performance and ROI.
- Report regularly on marketing impact to divisional leadership.
Who are you?
- 10+ years in senior B2B marketing leadership, preferably in life sciences, pharma, or high-tech industries
- Proven experience owning all messaging and content strategy across global campaigns
- Deep knowledge of digital marketing, ABM/ABX, SEO, and social media in a B2B environment
- Ability to translate technical/scientific content into compelling customer-facing messaging
- Strong background in design oversight; ability to guide and evaluate creative work
- Demonstrated success in team leadership, mentoring, and managing hybrid teams (internal + freelance)
- Experience leading product launches and global trade show presence
- Highly organized, with strong project management and cross-functional collaboration skills
- Comfortable working in a matrixed, global organization.
Personal Attributes
- Strategic thinker with hands-on execution ability
- Creative eye for design and brand storytelling
- Data-driven and digitally savvy
- Cost-conscious, pragmatic, and results-oriented
- Excellent communicator, able to influence at all levels.
The offer
GEA offers a highly engaging and challenging position with opportunities for independence and personal input. As Global Marketing Director, you will have a challenging role with impact, where you will have the opportunity to further shape and optimize the marketing.
You will be joining a growing company with a healthy dose of ambition. GEA has an open and informal culture, with short decision-making lines and a high degree of responsibility for the business units and lines. Initiative and entrepreneurship are strongly encouraged.
GEA offers an attractive salary package with extensive fringe benefits. What’s more, you will be joining a company that invests in your personal development and offers opportunities for growth.
GEA has flexible hours and the option to work from home. 20 statutory vacation days + 12 ADV.
